Our Work
🚧 Coming Soon 🚧
We’re working on something amazing. Stay tuned!
Let’s connect
We can help you with your public relations needs. Contact us today and let’s discuss how we can work together.
We’re working on something amazing. Stay tuned!
We can help you with your public relations needs. Contact us today and let’s discuss how we can work together.
We use cookies to improve your experience. Manage your preferences below:
We use cookies to ensure you get the best experience. Learn more.
Anvil Award-Winning PR Campaign for Operation Smile
Operation Smile Philippines launched a campaign called “Until We Heal” last 2017 to commemorate its 35th founding anniversary, and to promote awareness about the need to provide people with access to safe, timely, and effective surgery.
The Team supported Operation Smile to help in generating awareness. A press conference was organized to launch the campaign, supported after with a series of press releases, feature articles, and interviews. As a result, a total of over PHP11 million in media value was generated from broadcast, print, and online. In addition, Operation Smile was able to gather new and continued support from various donors and sponsors.
With the successful publicity campaign, Operation Smile entered and won the SILVER TROPHY for Specialized Public Relations Program – Advocacy Campaign during this year’s 53rd Anvil Awards by the Public Relations Society of the Philippines.
Alsons Power Group
The agency invited local and national media to the event which resulted in almost 100 pick-ups amounting to over Php 40 million in PR values.
The double celebration event also received two Silver Anvils from the 53rd Anvil Awards under the categories of “Exhibits, Special Events and Milestones” and “PR Programs Directed at Specific Stakeholders (External)” for the successful implementation of the twin milestone event.
RCBC Merger Campaign
Rizal Commercial Banking Corporation (RCBC) announced the union between its commercial bank and its savings bank, which was expected to strengthen and optimize the bank’s assets and services for both its internal and external stakeholders.
Amidst this challenging situation, the agency was tasked to develop a campaign that would communicate the benefits of the merger, painting the change in a positive light.
The agency created the #StrongerTogether as #OneRCBC campaign which had various components: formation of RCBC’s Merger Communications Team, development of key messages for relevant stakeholders, training of #OneRCBC Champions to serve as campaign ambassadors, and the creation of a Communications Playbook for the merger.
Overall, the goal was to inspire confidence among stakeholders, especially the employees of both banks, as the merger was taking place.
YGC Executive Forum
While the companies under the Yuchengco Group of Companies (YGC) are known in their respective industries, not many are aware that these companies are part of one corporate brand – YGC.
To cap off the challenging year that was 2020 and to share industry perspectives for 2021 and beyond, YGC held its first-ever Executive Forum, bringing together the heads of the different YGC companies through a virtual event live streamed via YGC’s Facebook page and YouTube. The engaging panel discussion was hosted by ANC’s Michelle Ong.
The forum featured the CEOs and Presidents of various YGC companies representing key industries such as Banking/Finance (RCBC), Investments (House of Investments), Insurance (Malayan and Sun Life Grepa), Construction (EEI Corp.), Education (Mapúa University), and Renewable Energy (PetroEnergy Resources Corp.).
Top-tier print and online media covered the event, generating approximately Php 4 million in PR value.
Armscor and the SHOT Show
To promote local defense industry capabilities, WSP organized a media visit to the SHOT Show in Las Vegas with Armscor. The delegation included Senate President Miguel Zubiri, who helped highlight the need to revive the SRDP program. The event emphasized Filipino excellence in global defense markets and the importance of national self-reliance in security and sovereignty.
Hershey International Women’s Month Campaign
Women success stories are often unnoticed, especially in fields dominated by men. And in the current world where gender equality is becoming more relevant, people now relate to and are more open to honor real achievers who stand out in their respective careers.
In 2022, Hershey’s started a global campaign for International Women’s Month, celebrating women by giving tribute to the pronouns HER & SHE, which are intrinsic to the brand.
This 2023, with the aim to celebrate unsung SHEroes in unusual fields and having Meggie Ochoa: a Filipino jiu jitsu champion as one of the brand’s faces, WSP worked with the brand by engaging KOLs to tell their own personal SHEro story through relevant, relatable, and meme-able content that resonates with the target audience in order to get the message across.
This year’s campaign was a big success, receiving positive sentiments from the netizens, and having a total earned media value of Php 45 million as of May 2023.